It’s important to know what you’re talking about. Even when you’re an expert in your industry, getting to learn it better is a good idea. That’s the purpose of professional development. Anyone who thinks they know it all is going to learn the hard way. Industry research means to know more about your specific industry in the scope of digital marketing.

I have a lot of fun doing digital marketing industry research because I always learn something new. As a former classroom teacher, I research education, teaching, ed tech, and a lot more. Research gives you more blog ideas, keywords you didn’t consider before, and just information that you can write about (one way or the other).

Knowing about your target audience and the industry you’re in helps in digital marketing strategies. It helps you understand your target audience. And if you don’t know your target audience, digital marketing industry research will clarify that for you. It helps you stay aware of your competitors. Knowing who your competitors are one of the reasons to do research in the first place.

You can set better or clearer business objectives, and find pain points that your competitors have identified yet. This is a great opportunity to set yourself apart with your website. When you do digital marketing industry research, you can determine your marketing campaign goals. Here are some questions to guide you on your journey through digital marketing industry research.

Do you want to understand your target market better? This can be cost-effective in the end because you learn where to focus your paid campaigns.

Do you know where your target audience find you? It may not be on the social media platform you’ve been posting on. Or you can tweak your campaign to get a bigger return on your ad spend.

What are the biggest complaints in your industry? Do you have ideas to solve them? Can you write about them in a blog post? Generate ideas to keep your content fresh and applicable to your users is helpful and good for your search ranking.

There’s a good article written by Institute of Data that goes into greater depth. Check it out. Once you’ve check it out, come back when you’re ready to get started. Can’t wait to connect.