DocAlign – SEO, Digital Marketing, and Beyond

DocAlign is located in Olney, MD. I focus my services on seo, digital, and social marketing for small businesses. I have background in several industries including legal, business, education, medical, entrepreneurship, professional auto detailing, home improvement, cleaning, disability services, and more. If you’re a small business just starting or looking to grow with your website presence, I’m here to help.

SEO is short for search engine optimization. This service is about helping search engines understand your content, and helping users find your site and make a decision about whether they should visit your site through a search engine. It has three main areas: technical, off-site, and on-page.

  • Responsive website
  • Website layout
  • PageSpeed Insights
  • Website security
  • Duplicate content
  • Links functioning
  • Indexing checks
  • URL structure
  • Robots.txt file
  • Crawling
  • Load speed
  • Nofollow links

Technical seo is important to make sure your website functions properly. Even when people come to your site, you want to make sure everything is well placed and easy to find. You want people to engage with your website. There are tools to tell you when and how long people engage. If you are planning to set up ads, technical seo is important because your ad will be as effective as your technical seo. Make sure there aren’t any broken links. Check to make sure your redirects are permanent, not temporary. And for pages not found, you can still optimize the info on that page by putting a link to your home page so you have a better chance of keeping your user interested and engaged.

Off-site SEO includes:

  • Link building
  • Monitoring backlinks
  • Social Media
  • Local SEO
  • Free ads
  • Paid ads
  • Website trust
  • Website authority
  • Online reviews
  • Brand awareness
  • Content marketing
  • Collaboration

When you do a Google search, you will see a listing in Google maps (local SEO) and the search results under the sponsored ads. That’s the search engine results page. It’s important for your website to have healthy off-page seo to rank on the search results so people can find you. This comes with various off-site seo services that includes what I listed above. In all my work, off-page seo takes the most time and effort. And you have little control over it. But you have a better likelihood of getting better organic hits to your website if you improve this part of your seo. I really like off-page seo because it’s a chance for you to network with other leaders in your industry. This is where I get to do industry research with the businesses I work with. I learn a lot. And I get to bring all that knowledge and information in a report for you. And, it helps a lot toward on-page seo.

On-page SEO includes:

  • Title tags
  • Meta descriptions
  • Header tags
  • High-quality copy
  • Keywords
  • Internal linking
  • Images
  • Alt text
  • Captions
  • User engagement
  • URLs
  • Unique active voice

Optimizing your website is critical. The general rule is if you don’t capture the person’s interest within 3 seconds, they’ll click off your website. You want your website to be uniquely you. Have it be your voice in the industry you’re a leader in. This include making high-quality website content that is useful and helpful. Your website has to be user-friendly, and user foward. Meaning, does your website help answer the question your visitor is looking for. You want to make sure your links work. Is your media library organized with alt text and descriptions? These are some aspects I help you with when it comes to on-page seo.

If you’re looking to get started but not sure where to start, contact me. Or, click through the purple buttons below and see which one you want to start with. Looking forward to connecting with you!